Laney Contemporary opened in Savannah, Georgia, in 2017 to provide a platform to emerging and established contemporary artists working in the Southeastern United States.

Brand Awareness – Previous brand assets, web design, and digital marketing materials lacked the optimization needed to boost web traffic, effectively convey the brand narrative, and drive gallery sales, artist collaborations, and art education initiatives.

Artist Portfolio and Exhibition Display – Artist portfolios and exhibition records required more impactful presentation to strengthen brand awareness.

Content Creation – New photography and videography assets were needed to enhance social media, press releases, gallery documentation, and marketing materials. Proper asset organization was essential for future success.

Press Releases – Exhibition and artist press releases needed refinement to attract media attention, secure interviews, and drive artist-related sales through heightened exposure.

To address these challenges, I am implementing a comprehensive brand revitalization strategy, optimizing web design and digital marketing materials to drive web traffic and clearly communicate the brand narrative. I developed impactful artist portfolios and exhibition displays, boosting brand visibility. New photography and videography assets were created to populate social media, press releases, and marketing materials, while organizing these assets to ensure long-term success. Additionally, I assisted in refining press releases to secure media coverage and public attention, resulting in increased artist sales and exhibition attendance.

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